How to Build UTM Codes in Google Analytics.Want to use the Google URL builder for your business website? Let’s talk. Don’t forget to download the cheat sheet to the new Google URL builder. Now you know how to use the Google URL builder and what UTM codes mean. It is a game changer for tracking data and website analytics. With the Google URL builder, you can adjust UTM codes at any time. If you have a Goal set up or other conversion metrics, then you can see the conversion rate, the number of transactions and transaction value (revenue). From number of visits, time spent per session and other behavior metrics. Here you can see data from your custom URL campaigns. This only works if people are actually clicking through to your website from the link. Once you’ve set up Google Analytics on your website and have your URL implemented with the tracking code, you can track the results on Google Analytics. How to Track Campaigns on Google Analytics Note: Some tools like Facebook Ad Campaigns only require the UTM Parameters so only insert this part of the URL – ?utm_source=facebook&utm_campaign=trackingguide&utm_medium=cpc Step 3: Copy the link and add to your campaign. Note: It is mandatory to include the Campaign Source. Step 2: Add the parameters that you’ll want to trackįor example, you could use Campaign Source, Campaign Medium, Campaign Name, Campaign Term and Campaign Content. If you want a quick overview of what these parameters are, click here. In the first field, enter your website URL There are other alternatives to the Google UTM builder like Effin Chrome Extension.Īlternatively, you can download my Excel file to quickly add tracking tags to hundreds of URLs quickly. To add UTM tracking codes to your URLs, you can go to the Google Campaign URL Builder website and follow my step-by-step instructions. For example, brands like Verizon Wireless (vz.to), RE/MAX (rem.ax) and Reddit () have creative and recognizable vanity URLs. The difference between a vanity URL and a Bitly shortener is that the vanity URL is easier to remember and easier to share. This way you could track any offline ad campaign like TV, Radio or print ads and compare campaign results on Google Analytics. I could use a URL shortener service to instead display: For example, if I ran an ad for this guide in a magazine, instead of using: If you are, for example, running an ad in a newspaper, you could use a vanity URL or a short URL to redirect the link to your website. It has since evolved into Google Analytics.īy adding the code to the end of the URL, you are telling Google Analytics things like Campaign Source, Campaign Medium, Campaign Name, Campaign Term and Campaign Content. UTM (Urchin Tracking Module) parameters are an excellent way to link your offline and online campaigns across different platforms onto Google Analytics. Urchin Software Corporation was technology startup that was acquired by Google in 2005. ?utm_source=facebook&utm_campaign=trackingguide&utm_medium=cpc The UTM Parameters: The part of the URL that is bolded is the tracking code. This is what a link without a UTM code looks like:īut if I wanted to create multiple Facebook Ad campaigns to promote this post or if I sent this in an email, then I wouldn’t know where people came from. The Google URL builder simply allows you to add a tag to the URL, such as UTM parameters, which gives you more details about the visitor than you normally would have. In this post, I will cover the origins of UTM tracking or link tracking, the benefits of adding UTM to your URLs, the various UTM parameters and how you can easily do this using Google UTM builder.Ĭampaign tracking is commonly used in offline and online advertising to track the success of marketing campaigns like email tracking or ppc ads.Ī UTM parameter is a kind of like a tag on the URL. The Google URL builder is an immensely useful tool for any digital marketer. The Google URL builder recently migrated to the Campaign URL Builder and became a part of Google Analytics. And what’s more, he has even included a downloadable excel file to quickly add tracking to hundreds of URLs.Ī Complete Guide to The New Google URL Builder Prateek has made the URL builder even easier to understand by visually listing step by step how to use the URL builder. Prateek is a strategic digital marketing genius who enjoys delivering value by finding and creating growth opportunities for startups, brands and companies to grow. Our friend Prateek, from has kindly provided some extra special guest content with a complete guide to the new Google URL builder. This week we have something a little different.
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